International recording artist Tini has partnered with Colombian singer-songwriter Lalo Ebratt to release a new single, “Fresa,” along with a music video for the track. The song was written by Mauricio Rengifo, Andres Torres, Martina Stoessel and Eduardo Mario Ebratt.

“Fresa is a song that will mark a very important moment in my career because it is completely different from what I was doing. It is urban and Latin, but much simpler in terms of sound. I dreamed of a voice like Lalo’s’, unique and different, with his own personal style. I am happy to share it with him, he is a very well-rounded artist and special in every single way. This song allowed me to fly and imagine, I am very happy! I just hope people enjoy it as much as I do!” – TINI

Tini’s collaborator, Lalo Ebratt, is a Colombian singer-songwriter who mixes different types of music to create his own style. He makes up part of a collective called TRAPICAL MINDS whom are known for their forward thinking music. A mixture of colors and rhythms are the key ingredient for songs, videos, clips, and shows. He has collaborated with artists such as J Balvin, Juanes, Mario Bautista, Sharleen, Sebastian Yatra, and Belinda. In 2018, Lalo Ebratt was #1 in all digital platforms and radios in Colombia, and the only Colombian artist on Billboard in 2019.

“Fresa” coincides with Tini’s ongoing Latin American tour, and follows the release of Tini’s single, “22,” a collaboration with Latin artist Greeicy. “22” reached the number one airplay position in Argentina, and has amassed 43.5 million total audio streams, while charting in six Latin American markets.

 

 

Kike Posada
The love for music, and the desire to be an informer brought us to the world of entertainment. We have gradually built on a mission that has been goal in life: bringing Latin music to US masses. In 1999 our editor, Kike Posada, was selected “an influential personality in the realm of music for the 21st century” by The Miami Herald. He also received the ASCAP Ampt award for his support to Latin music and the prestigious Orquidea Award as a Colombian talent. He has an extensive professional experience as a journalist, radio programmer, music critic, member of NARAS and LARAS (Grammy). BOOM created the first radio program specialized in Latin alternative music in the United States, (see Billboard magazine 11/14/93.) Posada beginnings as a journalist took place in Bogota, at the Xavier University. There, he became the official voice of the station. Then became a record label executive. Managed the international market for Universal Music (formerly Polygram) Moving to the US in 1992, joined EMI-Capitol Records as South East Coast Promoter. But his dream of publishing a magazine, came true in 1996 (BOOM), and hasn’t stopped publishing ever since.