Music has multiple faces and in the current Latin American urban offer, #SabHop has opened a prevailing path through its main and only exponent, who is the Tapatío (Guadalajara native) musician named SABINO.
Sabino is back with a new album under the title “Yin” and a new video for his most recent single “Yin Yang“.
SABINO makes SAB-HOP: carefree, light music, and with a seductive tone of intelligent pop that distinguishes him from the rest of the rappers in the country. He is an artist who built his career in the independent world and who likes to express different themes through daily “lyrics”, both fun and of wide spectrum. Each song that this Tapatío rapper premieres is a new exercise of imagination; simple and entertaining with attention to details that touch real fibers of the Mexican idiosyncrasy, adapting its environment and social reality to the contemporary music.
SABINO appeared on the musical map in 2012 when he released a series of songs that helped shape his musical proposal, but it wasn’t until 2016 when he released his single “Me Puse Pedo“ that he began his rapid ascent within Mexico’s independent industry.
As part of this fast-paced road to musical consolidation, SABINO signed a record contract with the label Discos Anónimos / Sony Music México in 2018 and it is through this alliance that the singles “Ya le Bajó“, “Los Enamorados“,  “Conmigo Siempre” and “Jalo” go to market and support Sabino in his sold-out Teatro Metropolitan of Mexico City and the Teatro Diana of Guadalajara this year.
Kike Posada
The love for music, and the desire to be an informer brought us to the world of entertainment. We have gradually built on a mission that has been goal in life: bringing Latin music to US masses. In 1999 our editor, Kike Posada, was selected “an influential personality in the realm of music for the 21st century” by The Miami Herald. He also received the ASCAP Ampt award for his support to Latin music and the prestigious Orquidea Award as a Colombian talent. He has an extensive professional experience as a journalist, radio programmer, music critic, member of NARAS and LARAS (Grammy). BOOM created the first radio program specialized in Latin alternative music in the United States, (see Billboard magazine 11/14/93.) Posada beginnings as a journalist took place in Bogota, at the Xavier University. There, he became the official voice of the station. Then became a record label executive. Managed the international market for Universal Music (formerly Polygram) Moving to the US in 1992, joined EMI-Capitol Records as South East Coast Promoter. But his dream of publishing a magazine, came true in 1996 (BOOM), and hasn’t stopped publishing ever since.