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The Latin Alternative Music Conference (LAMC) returns to New York this summer for our 19th anniversary celebration, including free concerts at City Parks Foundation’s SummerStage featuring Gabriel Garzón-Montano, Nicola Cruz, and Tomasa del Real with Latin Bitman DJ’ing between sets on Wednesday, July 11th; Systema Solar and Very Be Careful on Thursday, July 12th; and Jorge Drexler, ÌFÉ, and Trending Tropics on Saturday, July 14th.

Join thousands of musicians, entrepreneurs, DJs, journalists, marketers, managers, programmers and all kinds of music lovers and forward-thinkers in New York City to celebrate LAMC’s last teenage year at the Stewart Hotel
in Midtown Manhattan. Discounted hotel rates now available.

Now in its 19th year and often called the “Sundance of Latin music,” the LAMC features industry panels with special guests and experts, showcases, and other events that will be revealed in the coming weeks. Additionally, LAMC provides free concerts at SummerStage and Celebrate Brooklyn, plus intimate private concerts at
various venues around the city.

Systema Solar is the phenomenal musical-visual collective from the Caribbean coast of Colombia. Systema Solar translates to solar system, which is just how the members of the group coexist. Through a number of cosmic run-ins between members of different backgrounds and influences, they fused together into an incredible creative synergy. KCRW says of the group, “Their records are an amalgamate of Afro-Caribbean and Colombian folk, stirred in with hip-hop and electronic beats that make you crave to see them live.”

Adventure has never been a task for Very Be Careful. A Caribbean soul and a California heart have sustained two decades of ceaseless romp-downs and raucous times for L.A.’s vallenato veteranos, inciting 10s of 1000s of men, women, children, and even some wild animals, to boogie to the Colombian coastal beat. From the debaucherous streets of: Austin’s SXSW, Germany’s World Cup Tour ’06, L.A.’s Sunset Junction Street Fair; to the cultural pinnacles of: Chicago’s Summer Dance Series, New York’s Central Park SummerStage, L.A.s’ Grand Performances & Levitt Pavilion, London’s Hammersmith Apollo; colossal concerts: L.A. Sports Arena Cumbia Fest, Glastonbury Music Festival & Bestival UK, Fuji Rock Festival & Asagiri Jam Japan; clubs and hubs: N.Y.’s SOBs, L.A.’s HOBs, backyard BBQs, Very Be Careful has tamed the beasts within or unleashed the ones without, helping to popularize the beauty of the 1950s-1970s sound of Colombian vallenato and cumbia.

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