THE LATIN ALTERNATIVE MUSIC CONFERENCE AND THE LATIN GRAMMY AWARDS® CELEBRATE 20TH ANNIVERSARIES WITH A JOINT CONCERT AT SUMMERSTAGE, CENTRAL PARK 

Concert to Feature ChocQuibTown, Vicente García, Guaynaa, and Macaco

The Latin Recording Academy®, in association with the Latin Alternative Music Conference, announced today a joint concert featuring Latin GRAMMY® winners ChocQuibTown; three-time Latin GRAMMY winner Vicente García; emerging artist Guaynaa; and Latin GRAMMY nominee Macaco as part of their 20th anniversary celebrations.

The Latin Alternative Music Conference (LAMC) returns for the 20th time to New York City this summer from July 9–13, boasting dynamic panels, powerhouse showcases, and a wide range of events.

“We are thrilled to kick off our anniversary festivities in New York City, a city that symbolizes what Latin music has become — a fusion of many sounds and cultures, joined by common languages bringing the world together,” said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. “We launched the Latin GRAMMY Awards® 20 years ago to spotlight the great work of music makers in various Latin genres, and since then they have become the premier international showcase for diversity, relevance, and excellence of Latin music …”


Tomas Cookman, founder of the The Latin Alternative Music Conference (LAMC) says, “We’ve had the pleasure of being supporters and friends of the Latin GRAMMYs for these past two decades, and we thought it was fitting to celebrate both of our milestone 20th anniversaries together at the LAMC’s big, free show at SummerStage, Central Park. 


The concert is one of many Latin Academy events scheduled ahead of the 20th Annual Latin GRAMMY Awards. The Biggest Night in Latin Music® will air Thursday, Nov. 14, live on the Univision Network from the MGM Grand Garden Arena in Las Vegas.

Kike Posada
The love for music, and the desire to be an informer brought us to the world of entertainment. We have gradually built on a mission that has been goal in life: bringing Latin music to US masses. In 1999 our editor, Kike Posada, was selected “an influential personality in the realm of music for the 21st century” by The Miami Herald. He also received the ASCAP Ampt award for his support to Latin music and the prestigious Orquidea Award as a Colombian talent. He has an extensive professional experience as a journalist, radio programmer, music critic, member of NARAS and LARAS (Grammy). BOOM created the first radio program specialized in Latin alternative music in the United States, (see Billboard magazine 11/14/93.) Posada beginnings as a journalist took place in Bogota, at the Xavier University. There, he became the official voice of the station. Then became a record label executive. Managed the international market for Universal Music (formerly Polygram) Moving to the US in 1992, joined EMI-Capitol Records as South East Coast Promoter. But his dream of publishing a magazine, came true in 1996 (BOOM), and hasn’t stopped publishing ever since.