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Today, thousands of people joined together on the U.S.-Mexico border in San Diego for a celebration of music, diversity and unity during RiseUp AS ONE, an unparalleled live-music event hosted by Univision Communications Inc. (UCI), the leading media company serving Hispanic America, and the Fusion Media Group (FMG), a division of UCI serving the rising American mainstream.
The event, for which Sprint served as the presenting sponsor, featured inspiring performances including “Somos Más Americanos” by the legendary Los Tigres Del Norte to kick off the show; a stirring version of the hit single “Rise Up” by San Diego native Andra Day, who was backed up by a choir; Alejandro Sanz, who performed “Looking for Paradise” with Jesse & Joy alongside students from the Berklee College of Music; Colombian Superstar Juanes, who gave the first TV performance of his new hit “Fuego”; Lila Downs, debuting brand new song “Demagogue”; young Southern California star Becky G, who performed “Mangu” and a heartfelt grand finale performance from Residente with special guests Lila Downs and T Bone Burnett.
In addition, Lupillo Rivera interpreted “Dolores,” the theme song for the upcoming series “Su Verdadero Nombre Era Dolores” (Her Name was Dolores), inspired by the life of his sister, the late Jenni Rivera. The new series will air on the Univision network in early 2017. Univision also debuted a music video for the official “RiseUp” song performed by Fonseca and Debi Nova (watch here).
Additional performers included Miguel Bosé, Luis Coronel, Jorge Drexler, Fonseca, Natalia Lafourcade, Julieta Venegas and Carlos Vives. The concert was hosted by “La Banda’s” Alejandra Espinoza and award-winning journalist Jorge Ramos, along with FUSION’s Nando Vila and Natasha del Toro. They were joined by special guests including Gael García Bernal and Jonás Cuarón of “Desierto,” Mía Maestro, Wilmer Valderrama and more.
The United Nations Secretary General Ban Ki-moon saluted the event: “As the world confronts an upsurge of intolerance, we must meet this challenge by upholding human rights for all. I salute the organizers of the ‘RiseUp AS ONE’ concert for bringing people together to celebrate diversity, pluralism, and our common humanity,” he said. “By staying together, we can illuminate a path towards a more just, equal and positive future.”
The concert was broadcast live coast-to-coast in Spanish on Univision Network and English on FUSION and livestreamed across Fusion Media Group’s digital platforms. UCI also covered and promoted the concert across its suite of platforms, including its 17 broadcast, cable and digital networks and partnerships, 126 local television and radio stations and an array of digital brands.
“At this critical time, RiseUp AS ONE was an unprecedented and unifying event that spoke to the shared values and passions of the communities we serve every day,” said Camila Jimenez Villa, Co-President and Chief Content Officer, Fusion Media Group. “Music is an art form that transcends time, borders, ages and languages – and today proved it is the ultimate unifier. With thousands gathered on the U.S.-Mexico border to celebrate music and unity, we saw an incredibly powerful illustration that our country is strengthened by its diversity.”
Co-chairs of the event included: José Andrés, Nicolas Berggruen, T Bone Burnett, Ximena Caminos, Kenneth Cole, Jason Collins, Junot Díaz, Ava DuVernay, Emilio and Gloria Estefan, America Ferrera, Dr. Henry Louis Gates Jr., Don Graham, Salma Hayek, Samuel L. Jackson, Dr. Henry Jenkins, Quincy Jones, Mía Maestro, Lin-Manuel Miranda, Jonathan Olinger, Eduardo Padrón, Shonda Rhimes, Robert Rodriguez, Dr. Robert K. Ross, Sree Sreenivasan, Forest Whitaker and Ethan Zuckerman.
https://www.youtube.com/watch?v=sS_lP8aM6yA[:]