LAMC ANNOUNCES 2011 SHOWCASE LINEUP

Register For The LAMC For Only $199 At http://LatinAlternative.com;

Registration Will Increase To The Standard $299 At Walk Up

WEDNESDAY, JULY 6TH

LAMC Music Night

Central Park Summerstage

Performances by Spanish music icons Jarabe De Palo, Mexican songstress Ely Guerra,

Afro-Peruvian electronica folk artist Novalima and Miami’s DJ extraordinaire Mr. Pauer.

LAMC Indie Showcase

The Mercury Lounge

Performances by Buenos Aires’ ethereal folk artist Pablo Malaurie, Venezuelan dance rockers

La Vida Boheme, Chilean electro funk act Jazzimodo, Argentine electro group Poncho,

Colombian rockers Superlitio and Miami’s soulful groovesters Elastic Bond.

THURSDAY, JULY 7TH

LAMC Acoustic Showcase

SOB’s

Enjoy the sounds of an intimate evening of acoustic performances by

Cuarto Poder, No Te Va Gustar, Rita Indiana, La Vida Boheme, Diego Garcia,

Ely Guerra, Hello Seahorse!, Napoleon Solo, Superlitio and One Chot.

LAMC Showcase

Bowery Ballroom

Performances by New York City’s romantic troubadour Diego Garcia, Uruguayan

rockers No Te Va Gustar, Venezuelan rap crew Cuarto Poder, Spanish

indie pop act Napoleon Solo and Chilean piano rocker Francisca Valenzuela.

FRIDAY, JULY 8TH

LAMC/Celebrate Brooklyn Show

Prospect Park Bandshell

Enjoy the outdoors under the stars in Brooklyn with LAMC and Celebrate Brooklyn

featuring performances by Los Angeles’ rock legends Los Lobos, Mexican indie rock sensation

Hello Seahorse!, New York City’s dreamy rock act Zigmat and KCRW’s DJ Raul Campos.

SATURDAY, JULY 9TH

LAMC/Central Park SummerStage Show

Rumsey Playfield

An afternoon of sunshine in the park and música by Afro-Colombian hip hop act Choc Quib Town, Dominican electro merengue act Rita Indiana, Brooklyn’s

funky multi-instrumentalist Ursula 1000 and New York City’s dynamic DJ duo Uproot Andy and Geko Jones (of Que Bajo?!).

With a warm welcome from the Big Apple, the biggest event in the world for cutting-edge Latin music will return to the Roosevelt Hotel in New York City from July 6th – 9th. Featuring leading artists as well as many of the music industry’s most prominent decision-makers, the highly-anticipated 12th Annual Latin Alternative Music Conference (LAMC) is a “must play” event for developing and established acts alike. The artists for this summer’s Central Park SummerStage and Celebrate Brooklyn showcases range from Mexican indie rock sensation Hello Seahorse! and Dominican electro merengue act Rita Indiana to Afro-Colombian hip hop act Choc Quib Town and Los Angeles’ rock legends Los Lobos.

"Jack Daniel’s is very proud to once again be the presenting sponsor for LAMC,” says Ed Carias, Jack Daniel’s Division Marketing Manager, Hispanic. “In its 12th year, the LAMC is unique event with a great tradition of providing artists with an opportunity to showcase their talents. Similarly Jack Daniel’s is a brand built on the tradition of quality, heritage and authenticity. LAMC provides Jack an opportunity to connect with its ‘friends’ in a very real way, through our joint passion for music.”

This year’s highly relevant and timely panels will include many of the music industry’s most prominent decision-makers discussing the following topics:

– SOY TU BRAND: Latin Music and the Art of Sponsorship, Branding & Licensing

– @Digital: Engaging Your Audience & Monetizing Music

– 99 Problems: And Putting Together A Tour Shouldn’t Be One

– THIS IS RADIO CLASH: Bridging the Terrestrial and Digital Divide

– PATRONS OF THE ARTS: Who Are Today’s Music Investors?

With past conferences averaging more than 1,250 music industry attendees and 25,000 concert fans each year, the 12th LAMC promises to be yet another exciting year. This four day conference providing networking opportunities with the genre’s leading artists, music entrepreneurs, journalists, marketers, managers and programmers, is the most extensive to be offered by a Latin music conference to date.

For more information on the Latin Alternative Music Conference please visit

http://www.LatinAlternative.com

LAMC ANNOUNCES 2011 SHOWCASE LINEUP

Register For The LAMC For Only $199 At http://LatinAlternative.com;

Registration Will Increase To The Standard $299 At Walk Up

WEDNESDAY, JULY 6TH

LAMC Music Night

Central Park Summerstage

Performances by Spanish music icons Jarabe De Palo, Mexican songstress Ely Guerra,

Afro-Peruvian electronica folk artist Novalima and Miami’s DJ extraordinaire Mr. Pauer.

LAMC Indie Showcase

The Mercury Lounge

Performances by Buenos Aires’ ethereal folk artist Pablo Malaurie, Venezuelan dance rockers

La Vida Boheme, Chilean electro funk act Jazzimodo, Argentine electro group Poncho,

Colombian rockers Superlitio and Miami’s soulful groovesters Elastic Bond.

THURSDAY, JULY 7TH

LAMC Acoustic Showcase

SOB’s

Enjoy the sounds of an intimate evening of acoustic performances by

Cuarto Poder, No Te Va Gustar, Rita Indiana, La Vida Boheme, Diego Garcia,

Ely Guerra, Hello Seahorse!, Napoleon Solo, Superlitio and One Chot.

LAMC Showcase

Bowery Ballroom

Performances by New York City’s romantic troubadour Diego Garcia, Uruguayan

rockers No Te Va Gustar, Venezuelan rap crew Cuarto Poder, Spanish

indie pop act Napoleon Solo and Chilean piano rocker Francisca Valenzuela.

FRIDAY, JULY 8TH

LAMC/Celebrate Brooklyn Show

Prospect Park Bandshell

Enjoy the outdoors under the stars in Brooklyn with LAMC and Celebrate Brooklyn

featuring performances by Los Angeles’ rock legends Los Lobos, Mexican indie rock sensation

Hello Seahorse!, New York City’s dreamy rock act Zigmat and KCRW’s DJ Raul Campos.

SATURDAY, JULY 9TH

LAMC/Central Park SummerStage Show

Rumsey Playfield

An afternoon of sunshine in the park and música by Afro-Colombian hip hop act Choc Quib Town, Dominican electro merengue act Rita Indiana, Brooklyn’s

funky multi-instrumentalist Ursula 1000 and New York City’s dynamic DJ duo Uproot Andy and Geko Jones (of Que Bajo?!).

With a warm welcome from the Big Apple, the biggest event in the world for cutting-edge Latin music will return to the Roosevelt Hotel in New York City from July 6th – 9th. Featuring leading artists as well as many of the music industry’s most prominent decision-makers, the highly-anticipated 12th Annual Latin Alternative Music Conference (LAMC) is a “must play” event for developing and established acts alike. The artists for this summer’s Central Park SummerStage and Celebrate Brooklyn showcases range from Mexican indie rock sensation Hello Seahorse! and Dominican electro merengue act Rita Indiana to Afro-Colombian hip hop act Choc Quib Town and Los Angeles’ rock legends Los Lobos.

"Jack Daniel’s is very proud to once again be the presenting sponsor for LAMC,” says Ed Carias, Jack Daniel’s Division Marketing Manager, Hispanic. “In its 12th year, the LAMC is unique event with a great tradition of providing artists with an opportunity to showcase their talents. Similarly Jack Daniel’s is a brand built on the tradition of quality, heritage and authenticity. LAMC provides Jack an opportunity to connect with its ‘friends’ in a very real way, through our joint passion for music.”

This year’s highly relevant and timely panels will include many of the music industry’s most prominent decision-makers discussing the following topics:

– SOY TU BRAND: Latin Music and the Art of Sponsorship, Branding & Licensing

– @Digital: Engaging Your Audience & Monetizing Music

– 99 Problems: And Putting Together A Tour Shouldn’t Be One

– THIS IS RADIO CLASH: Bridging the Terrestrial and Digital Divide

– PATRONS OF THE ARTS: Who Are Today’s Music Investors?

With past conferences averaging more than 1,250 music industry attendees and 25,000 concert fans each year, the 12th LAMC promises to be yet another exciting year. This four day conference providing networking opportunities with the genre’s leading artists, music entrepreneurs, journalists, marketers, managers and programmers, is the most extensive to be offered by a Latin music conference to date.

For more information on the Latin Alternative Music Conference please visit

http://www.LatinAlternative.com