LOUD AND LIVE NAMES CLAUDIA ARCAY
SENIOR VP OF ENTERTAINMENT

 

MIAMI, FL. (NOVEMBER 9, 2021) – Loud And Live, one of the leading and fastest-growing entertainment, marketing and media companies, announced today that Claudia Arcay has been named Senior Vice President of Entertainment. In this new role, Arcay will join the management team at Loud And Live Entertainment, focusing on further enhancing the company’s global efforts around touring, festivals, sponsorships and content development.
“We are excited and honored to be welcoming Claudia to Loud And Live at this pivotal moment in our trajectory. As we continue to expand our capabilities and global footprint across our Entertainment focus, Claudia’s knowledge, experience and work ethic will be invaluable to our continued growth and success”, said Nelson Albareda, founder and CEO of Loud And Live.
Arcay, who brings nearly 20 years of experience in the areas of management, booking, touring and marketing, most recently came from WK Entertainment, where she played an integral role in managing a star-studded line-up of Latin artists. Among others, Claudia played an integral role in Carlos Vives’ triumphant comeback, regarded today as one of the most successful Latin artists in the music industry. As his business manager, Claudia led the development and execution of Vives’ touring and marketing strategies in the US, Europe and Latin America, resulting in record album sales and sold-out tours, as well as placing 15 of his records at the #1 position in the Latin Airplay Billboard chart.
Prior to that, Arcay was director of marketing for nine years at NYK Productions, owned by prominent South Florida promoter, Arie Kaduri, focusing primarily on Latin tours. Arcay worked with an impressive array of iconic acts, including Maná, Alejandro Sanz, Juanes, and Luis Miguel, among others.
“I am thrilled and proud to be joining the Loud And Live familia. The energy, passion, and talent here makes for an environment that I look forward to being a part of and contributing to”, said Claudia Arcay. “Loud And Live has undoubtedly taken a strong leadership position in the industry, and I can’t wait to be a part of its continued success. I want to thank the entire team for welcoming me from day one. This is only the beginning!”, she added.
Claudia also participates and supports numerous worthy industry organizations and causes, including Women in Music, an organization whose goal is to achieve equity in the music industry, and is she is also an advisor to the Latin GRAMMY® Cultural Foundation, who furthers international awareness and appreciation of the significant contributions of Latin music and its makers to world culture. In 2020 and 2021, Claudia was named Top Business Manager by Billboard Magazine.
 
Arcay joins Loud And Live at an opportune moment, as the company is currently projecting a pipeline of nearly 400 shows across the US, Latin America and Spain through December of 2022. Its line-up includes tours and concerts for a diverse group of Latin artists, including Farruko, Camilo, Ricardo Montaner, Carlos Vives, Roberto Carlos, Soda Stereo, Gilberto Santa Rosa, Daniel Habif, Ruben Blades, Diego El Cigala and Ricardo Arjona among others.
About Loud And Live
An Entertainment, Marketing, Media & Live Events Company, Loud And Live performs at the intersection of music, sports, lifestyle and content development. Headquartered in Miami, with presence across the US, Europe and Latin America, Loud And Live is driven by its passion to create engaging experiences for global audiences.
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