Sofia Carson becomes Global Ambassador for the
Latin GRAMMY Cultural Foundation®

The Latin GRAMMY Cultural Foundation® announced today singer and actress Sofia Carson will become a global ambassador for the Foundation. Carson’s role will include advocating, promoting, and increasing awareness of the Latin GRAMMY Cultural Foundation’s mission and educational programs.  She will also participate in events to help raise funds and promote the Latin GRAMMY Foundation’s primary charitable focus: to provide scholarships to students interested in Latin music, grants to scholars and organizations worldwide for research and preservation of diverse Latin music genres, and music education programs, including musical instrument donations to schools in need.
Since its establishment five years ago, the Latin GRAMMY Cultural Foundation has donated a remarkable $5 million USD in scholarships, grants, musical instrument donations, and educational events in the United States and Ibero-America.
“Sofia Carson is an exceptional role model for all”, said Becky Villaescusa, Vice President of Strategic Planning & Corporate Development, Latin GRAMMY Cultural Foundation. “Her education, discipline, and dedication inspire the music makers of tomorrow and we are incredibly thankful for her passion and generosity toward the Latin GRAMMY Cultural Foundation. We know she will be an outstanding ambassador, helping us make strides in our awareness efforts and growth.”
“I am immensely proud to be the first Global Ambassador for the Latin GRAMMY Cultural Foundation, a foundation whose goal is to provide the Latin youth of the world with the precious gift of music education, and the priceless opportunity to share their music,” said Carson. “The Latin GRAMMY Cultural Foundation and the incredible team behind its heart, offer life-changing opportunities to youth who are deeply committed to their art and are driven by their desire to leave behind a lasting musical legacy. I am deeply grateful. It is truly my privilege to be a part of this most worthy cause.”
Kike Posada
The love for music, and the desire to be an informer brought us to the world of entertainment. We have gradually built on a mission that has been goal in life: bringing Latin music to US masses. In 1999 our editor, Kike Posada, was selected “an influential personality in the realm of music for the 21st century” by The Miami Herald. He also received the ASCAP Ampt award for his support to Latin music and the prestigious Orquidea Award as a Colombian talent. He has an extensive professional experience as a journalist, radio programmer, music critic, member of NARAS and LARAS (Grammy). BOOM created the first radio program specialized in Latin alternative music in the United States, (see Billboard magazine 11/14/93.) Posada beginnings as a journalist took place in Bogota, at the Xavier University. There, he became the official voice of the station. Then became a record label executive. Managed the international market for Universal Music (formerly Polygram) Moving to the US in 1992, joined EMI-Capitol Records as South East Coast Promoter. But his dream of publishing a magazine, came true in 1996 (BOOM), and hasn’t stopped publishing ever since.