Two Salsa Icons Together In “Viva La Música”

Two Salsa Icons Together In “Viva La Música”

Today, salsa fans are rejoicing over the announcement of the new project of two salsa icons, the Pavarotti of Salsa Tito Nieves and the eighteen time GRAMMY and LATIN GRAMMY winner Sergio George, who collaborate once again this time on the new project, Tito y Sergio. The perfect combination, Tito Nieves and Sergio George, come together with the purpose of creating good music that will make people feel good. The two salsa giants are gearing up to release the catchy single “Viva la Música”, co-authored by Panamanian singer-songwriter Grettel Garibaldi and Sergio George, who also wrote the music and produced the new single.

Tito and Sergio traveled to Calí, Colombia to shoot the video for “Viva la Música” which was directed by renowned director, David Impeluso. “Viva la Música” spreads a positive message of celebrating music and life.

Sergio George pitched the idea of collaborating on “Viva la Música” over a phone call the artist made to his longtime producer. “The idea of working on “Viva la Música” came organically. Tito called me to talk about his next project, and that is how we came about collaborating on “Viva la Música.”- commented the renowned producer Sergio George.

This year marks the over four decades of Salsa Star’s Tito Nieves successful career whose countless hits in both English and Spanish are part of history. Each of the albums Sergio George has produced in the last 25 years has proven to be an invaluable contribution to popular music. It is impossible to speak of “salsa” without mentioning Tito Nieves and Sergio George. The coming together of the two salsa giants was the natural evolution of years of working together.

The new single and video for “Viva la Música” will be released at the end of the month of July. Tito and Sergio are gearing up for a hectic international promo tour.