Farina Today Releases Her Debut Single And Video On Sony Music Latin “Ego”

Farina Today Releases Her Debut Single And Video On Sony Music Latin “Ego”

The rising star Farina today releases “Ego,” her first single and video with Sony Music Latin. “Ego” is available from all digital music outlets, and is the first single from what will be her most international album to date.

Produced by Alex Killer (Bad Bunny, Ozuna), “Ego” is an urban anthem that empowers women who have suffered in love. As the lyrics in Spanish say: “If I look for you, you’ll return to me, if I call you, you’ll come here.”

This colorful music video was filmed in the streets of Caracas and is directed by Nael and Justin, who helmed her previous video “Mucho Pa’ Ti,” which has surpassed 15 million views on YouTube. The engaging choreography of “Ego” shows off another facet of Farina’s talent.

Born in Medellín, Colombia, Farina has worked tirelessly to take her music to new territories and win over new followers. During this time, she has become known as an innovative, multifaceted talent in urban music. This fiercely independent rapper and singer is always guided by her own artistic muse.

Farina was present three weeks ago in the LGBT march held in Medellin, Colombia, being one of the first urban interpreters to publicly support the LGBT community. Recently, she opened up three concerts for Romeo Santos Golden Tour.

Known as “La Nena Fina,” Farina boasts one of the music industry’s most loyal fanbases, thanks to her authenticity and her rapport with her audience.

The forthcoming album by Farina will include “Ego,” and is the most anticipated production of her career. She is working hard on her new material in Miami with Latin music’s top producers.